Madame, Mademoiselle, Monsieur, bonjour!

A dog with a coat?

My name is François Kerckhof and I’m the proud owner/creator of Belgian Waffle Crafters!

I’m Belgian (from the French part of the country). I have a master’s in Psychology and I have been living in North Carolina, in the Triangle, since January 2012. I came here with my wife for what was supposed to be only a couple of months. But we immediately fell in love with the area and it became obvious that we didn’t want to go back to Europe yet. We’d rather stay here for what we like to call an undefined period of time!

Since I was a little kid, I’ve always been passionate about food. I love to eat and I love to cook! When I was a very small Belgian, my mom instilled that passion in me and it never stop growing. Later on, one of my cousins, who was a chef in a starred restaurant, taught me the techniques of the professionals. I even participated in a food TV show in Belgium (Un diner presque parfait – Come dine with me). Given all that, it was pretty obvious that I had to go into the food industry.

The idea of making waffles came to my mind very quickly, even before the idea of having a food truck. We are in love with America but still attached and very proud of our Belgian Heritage. I always thought that there was a place in the market for real Belgian waffles because they are delicious!

Since we have been living in America, I’ve always been attracted to the food truck trend. I love everything about it, the energy, the fact that it’s urban but attached to local roots, the specificity, the mobility, the aesthetic, the compactedness – like I said, everything! Given that waffles are an authentic street food in Belgium, the decision was made.

And so, after a lot of research, much (priceless) support from my wife, a training period in New York, a lot of encouragement and help from friends and colleagues, we bought a food truck here, waffle irons from Belgium, and created the one and only Belgian Waffle Crafters!

“It is only a short step between a psychologist and a waffle crafter”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s